Mastering the opportunities of wealth in your family, firm and society
"The most comprehensive guide, superbly researched"
"The authors eloquently describe the challenges many of us will face when we try to not only run our businesses but also to take care of our family and contribute to the society we live in"
"A masterpiece. I've never seen academic research applied so authoritatively to the topic of family wealth and in such an approachable way"
"Brilliant. The practical experience of the authors and their intellect is clear"
Leadership in Wealth
Nick Perryman and Dr Baris Serifsoy
About Leadership in Wealth
Leadership in Wealth offers a unique perspective into the challenges and opportunities wealthy entrepreneurs and families face when managing their wealth. Written by two former managing directors at the world’s largest wealth manager UBS, they share their combined experience from advising some of the world’s wealthiest families over two decades.
In their work, the authors - Nick Perryman and Dr Baris Serifsoy - identify universal challenges which cluster around three spheres of influence: family, firm, and society. In each of these spheres, the authors are experts in establishing frameworks to address the issues faced by wealthy families. The combination of their professional experience, and their analysis of peer-reviewed academic literature across the disciplines of finance, economics, and business psychology, has allowed them to arrive at new perspectives on how to be wealthy and how to manage wealth. The chapters are organised around these three spheres of influence and provide answers to the following questions:
Family
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How can I be wealthy and happy, and who can I really trust?
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How can wealth survive through generations, and do I need a family office?
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How much risk should I take and what should my asset allocation be?
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How do I select the best investment managers and pay the right fees?
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How should I include real estate, hedge funds and private markets?
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How do cryptocurrencies and collectibles fit?
Firm
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How can I lead my firm effectively?
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How should I select my successor?
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How do I create fairness in my family firm?
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How much cash should my firm hold?
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How do I invest my firm’s cash?
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How do I shield my firm from exchange rate risk?
Society
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How can I shape my society?
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How do I influence responsibly?
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How can I manage my reputation?
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How can I invest sustainably?
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How does sustainable investing perform?
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How can philanthropy be strategic?
Read further briefings from the authors, Nick Perryman and Dr Baris Serifsoy, here.
Further insights from the authors
Next steps
If you are interested in reading more about how the authors think about wealth, please click here to buy Leadership in Wealth.
The authors - Nick Perryman and Dr Baris Serifsoy - write occasional briefings on topical issues, relevant to entrepreneurs, family business owners and wealthy families. If you would like to receive them, do subscribe.
The authors are available for engagement on appropriate assignments, such as:
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Devising or reviewing your overall wealth strategy, including wealth structuring, family governance/charter, strategic asset allocation and investment strategy
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Selection or review of investment or wealth management firms, including analysis of fees
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Acting as your outsourced Chief Investment Officer
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Analysis of specific high-value investment opportunities
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Devising strategies for family business succession
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Chairing or presenting to family meetings
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Coaching next generation family members
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Devising or reviewing your philanthropy strategy
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Acting as expert in hiring or review of family office Chief Executive Officers or Chief Investment Officers
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Acting as expert witnesses in disputes with investment or wealth management firms
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Offering specialist guidance in the field of renewable energy
Their services are available on a one-off basis or ongoing retained arrangement. If you are interested, please get in touch.
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About the authors
Nick has over 20 years of experience in wealth and investment management, predominantly spent at UBS where he was a Managing Director. He held a number of senior leadership roles, including Head of Wealth Management for Global Emerging Markets in London, where he led a large business advising wealthy families in Central & Eastern Europe, Middle East, Turkey, Israel, Africa, Latin America and Asia-Pacific.
For six years, Nick was Head of Investment Products and Services where he led the investment management, capital markets, alternative investments, lending and wealth planning functions, responsible for over USD50 billion of client assets, and a sizable lending book. He also founded the client philanthropy unit in the UK, which supported clients in maximising the strategic impact of their giving. Over the years, he has also maintained a strong academic interest in organizational psychology, applying it to family governance.
He has extensive executive and non-executive non-profit and philanthropy experience. Until recently, he served as Vice Chair of the governing body of Royal Holloway, University of London, and also chaired the committee overseeing the university’s USD100 million endowment. He is now Chair of their Development Board.
He is a graduate of the universities of London and Durham, including MSc in organizational psychology and MBA in finance degrees, and is currently a Doctoral researcher in organizational psychology. He is also a Chartered Financial Planner, Chartered Wealth Manager, Chartered Fellow of the Chartered Institute for Securities & Investment and Full Member of the British Psychological Society.
Nick Perryman
MA MSc MBA CharteredFCSI FMBPsS
Chartered Wealth Manager
Chartered Financial Planner
Baris has 18 years of experience in wealth management and investment banking in London, Zurich and Frankfurt. Between 2006 and 2020, he worked for UBS, where he was a Managing Director.
He served as Head of the Global Family Office, Ultra High Net Worth Emerging Markets and Financial Intermediaries units for UK and Jersey, offering wealth management, structuring, lending and investment banking solutions to the largest clients of the firm. His team was entrusted with over USD12 billion of client assets. Prior to this, he was responsible for various significant teams serving wealthy families in Central & Eastern Europe, Middle East, Turkey, Israel, Africa, Latin America and Asia-Pacific.
Before joining UBS, Baris was a research assistant to the Chair of International Banking and Finance at the Goethe University Frankfurt and a visiting scholar in Finance at the Wharton School, University of Pennsylvania.
He published papers on global stock exchanges in peer-reviewed academic journals, including the prestigious Journal of Banking & Finance, and was a regular commentator in the media.
Baris holds a Doctoral degree in finance from Goethe University Frankfurt and the Diplom Kaufmann degree from the University of Regensburg, as well as an MBA degree. He has completed the Chartered Financial Analyst and Financial Risk Manager programmes.
Dr Baris Serifsoy
Dipl-Kfm MBA CFA FRM